Which retargeting service do you recommend?

What you'll need

  • Nothing

Steps

  1. MyWiFi doesn't require or favor any specific retargeting/ad platform — any provider that gives you a tracking pixel (a tracking snippet that lets an ad platform later show ads to guests who logged in) works, since it fires on your splash or thank-you page just like it would on any normal web page.
  2. The most common choices among resellers are Meta Pixel (Facebook/Instagram retargeting) and Google Ads remarketing tags, but any pixel-based platform works the same way here.
  3. Add the snippet via Add tracking code on the Advanced tab if you want it to fire at login — see Add tracking code.
  4. Use Add custom HTML on the Thank You tab instead if you need the tag to fire specifically after login rather than at the login step — see Add custom HTML code to your campaign.
  5. Once the pixel is firing, retargeting itself — building the audience and showing ads to it — happens entirely inside your ad platform's own dashboard, not in MyWiFi.

Note: cross-device retargeting (showing an ad on a guest's home computer after they logged in on their phone) depends on your ad platform's own cross-device matching, not on anything MyWiFi controls — see When clients/customers are retargeted on their smartphone, does it transfer to their home computer?.

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