Add tracking code

What you'll need

• A tracking snippet from an analytics or pixel provider (e.g. Google Analytics, Meta Pixel)

Steps

1. Open the Advanced tab and look for the tracking code field under Other.
2. Paste your tracking snippet exactly as provided by the analytics platform.
3. Save your campaign.
4. Verify the tag is firing using your analytics provider's own debug/preview tool.

How it works

Tracking code runs quietly in the background — it doesn't change what guests see, it just reports back to your analytics or ad platform when they log in. This is what makes a retargeting pixel (a tracking snippet that lets an ad platform later show ads to guests who logged in) possible: fire the pixel here, and that ad platform can then target everyone who's connected to this campaign. If you need the tag to fire specifically on the post-login page rather than at login, use Add HTML on the Thank You tab instead (see Add custom HTML code to your campaign).

Best practice: test tracking codes on a duplicate campaign first (see Duplicate a campaign) — a broken snippet can silently fail to load without breaking the guest experience, so you won't notice unless you check.

Related articles

• Add custom HTML code to your campaign
• Duplicate a campaign