What you'll need
- A campaign with at least one login method configured
Steps
- Every field you collect at login (Email, Name, Phone, custom fields) becomes part of that guest's profile, viewable under Contacts in the main dashboard sidebar.
- Fields collected across different campaigns merge into one profile per guest (matched by email or phone), building a fuller picture over repeat visits.
- Review what you're collecting on the Login tab's field configuration before launching a campaign — this list is exactly what will populate the guest's profile.
How it works
The merge is what makes repeat-visit data useful to a client: a guest who logs in with the same email address on two different campaigns still becomes a single profile, not two disconnected records. That's the number a client actually cares about when they ask whether people are coming back — unique guests, not just logins.
Best practice: decide what you'll actually use before adding a field. A guest data profile full of unused custom fields is clutter, not insight — see About compliance and consent for how opt-in and terms acceptance govern what you collect.
Comments
Please sign in to leave a comment.