Journey Builder overview

What you'll need

• An account with access to Automation / Journeys
• At least one guest-facing campaign already live, so guests exist to enroll

Steps

1. Go to Automation > Journeys (/automation/journeys) in the sidebar, under the Tools group. Journeys are labeled Beta — MyWiFi is actively expanding what a journey can trigger on and do.
2. A journey is a multi-step marketing sequence that runs automatically for your guests: a guest matches a trigger (for example, first-time visitor), then the journey sends messages, waits, branches, and updates guest data over time without you doing anything manually.
3. Journey Builder is separate from the older Automations list (/automations), which still exists for simple one trigger → one action rules, including any automations you already have connecting to GetResponse or iContact. Journeys don't replace old automations automatically — each system keeps its own existing rules, and you choose which one to build in going forward.
4. A journey is built from four kinds of steps: Messages (SMS, WhatsApp, Email), Timing (a Delay step), Logic (a Decision split or an Exit step), and Integrations (Tag and Webhook steps). See Create a journey for the walkthrough.

Best practice: if you already have simple automations in the older Automations list, leave them running — Journey Builder is for sequences that need more than one step (a delay, a branch, or more than one message channel), not a required migration.

Related articles

• Create a journey
• Choose a trigger for your journey
• Choose a sender for your journey