View ad reports

What you'll need

• A legacy or enterprise plan
• At least one ad zone assigned and live on a campaign

Steps

1. Go to Ads Manager > Reports.
2. Choose a date range to see how your ads performed over that period.
3. Some newer performance columns (video-specific metrics) are still being rolled out alongside the rest of the expanded ad platform — treat any figure you're not familiar with as provisional until it's covered in a future update to this article, rather than assuming it's final.

Best practice: compare the same date range across zones or campaigns rather than looking at a single number in isolation — ad performance varies a lot by location and time of year, so a single snapshot rarely tells you much on its own.

Related articles

• Ads Manager overview
• Create an ad zone